Silly Old Bear

Olympic Gold Medalist Nikki Stone has written a book promoting her unique philosophy of success, a philosophy which she calls “The Turtle Effect”. Nikki explains: “The Turtle Effect was taught to me by my mother when I was a young girl. She told me that I could achieve anything I wanted to as long as I remembered to have a soft inside, a hard shell, and be sure to stick my neck out.” [1] Nikki’s book is entitled Why Turtles Fly and is due out in January 2010. It can be pre-ordered through Amazon.com . 25% of the author’s net proceeds from the sale of this book will be donated to the American Cancer Society. [2]

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One night, a year ago or so, I was talking to my brother Mark on the phone. Mark and I both love music, and the conversation that evening turned to music. Mark told me about a group that he had discovered recently, a group with a beautifully unique sound and a simple name, “Hem”.

Even if you have never heard of the group, you have probably heard at least one of their songs without even realizing it. In 2006, Liberty Mutual insurance company aired a commercial that created a lot of buzz. Here’s how the company describes it on their website.

“It all began with a single commercial that gave voice to an entire movement. It prompted thousands of people to start thinking and talking about responsibility, to celebrate the positive things in their lives and the world around them. And it captured the essence of Liberty Mutual’s core belief that responsibility matters, and doing the right thing is everything.”
(http://www.whatsyourpolicy.com/videos/index/9)

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